Growing a small business

It is the bespoke pieces designed for clients who approach her on a word-of-mouth basis that are her joy. From her days of weekend craft fairs, Victoria’s jewels have always stood out and for the past 20 years a network of referrals has kept her busy. ‘They come and see the loose stones and learn about diamonds and gemstones and can be part of the design process,’ she explains. ‘Many of my clients have been with me for years and I love watching their story unfold, from the nervous man coming to pick a diamond for an engagement ring to the proposal, wedding, babies, anniversaries and other significant events. They come back for gifts and always say, ‘you won’t remember me’, but I do!’

The incredible work of Victoria Bedwell